In a world where you can be anything, be yourself.

Lino Piani offers bespoke couture and made-to-measure services for women, with a focus on expert tailoring and fit. Born from Italian heritage and a deep connection with the craft of fashion design, Lino Piani invites you to create unique garments, design by you for you that feels authentic, soulful and honest to be cherished forever.

Lino Piani is deeply committed to the longstanding and venerable Savile Row tailoring community of London. Working hand-in-hand with artisans, tailors and seamstresses, Piani explores and updates traditional techniques, elevating each and every garment to a work of art.

As a modern, ethical fashion brand, Lino Piani promotes dignity and responsibility at every level of our global fashion industry. Driven by a sense of obligation to ignite positive change, both as a brand and as a person, Lino Piani believes that true luxury is a sustainable force.

How we dress is an expression of who we are. When you create a unique garment, your personal style is the most important element of the entire process. Whether you choose a lining that pops, a hidden ruffle or an asymmetrical cuff, every detail speaks volumes.

You give your time and energy away freely, but this is an opportunity to invest in yourself. The process of creating a bespoke or made-to-measure piece celebrates your personal style, your shape and your personality. This one moment is all about you.

A perfectly tailored suit, a made-to-measure jacket or a bespoke dress will last a lifetime, and can be altered as your shape changes over time. Its value is immeasurable because you can’t put a price tag on confidence, self-expression and individuality.

An embroidered silhouette of your profile, alongside your initials, will form an exquisite and uniquely personal inner label. Learn more about personalisation.

I was raised in Italy by my mother who was a couturier and tailor. In those days, dress-makers worked from their homes and the ladies of the town would come to be measured and fitted for their dresses.

In this intimate setting I would see women enjoying one small moment where their personality, their style and their form took centre stage.

My Mother instilled in me a true love and passion for bespoke and couture clothing design. But more importantly, she taught me how this work can transform people.

I have built my business around this single idea. I want my skill and craft to merge with my client’s vision to create a garment that fills her with confidence and joy.