My journey into the world of couture began in Italy, where I grew up watching my mother create beautiful, one-of-a-kind garments for the women in our town. Her attention to detail and passion for craftsmanship sparked my love for fashion at a young age. I was captivated by the transformative power of a perfectly tailored garment and knew this was the path I wanted to follow.

Driven by this passion, I moved to London and trained on Savile Row, learning the art of bespoke tailoring under the legendary Tommy Nutter. My time on Savile Row taught me the precision and technical skill required to create garments that fit flawlessly and make the wearer feel extraordinary. To further refine my craft, I studied fashion design in both Italy and the UK, gaining a deep understanding of how to merge timeless design with modern luxury.

Throughout my career, I've had the privilege of working with some of the world's most prestigious fashion houses, including CP Company, Trussardi Sport, Henry Lloyd, Armani, Prada, and Gucci. This experience gave me the opportunity to hone my skills as both a designer and product manager, working at the intersection of creativity, craftsmanship, and innovation.

Today, I run my own atelier in London, where I offer bespoke services exclusively for women. Every piece I create is a reflection of my dedication to craftsmanship, blending Italian elegance with Savile Row precision. I believe that true luxury lies in the details, and my goal is to create garments that are not only impeccably tailored but that also celebrate the individuality and confidence of each client.

Lino Piani is deeply committed to the longstanding and venerable Savile Row tailoring community of London. Working hand-in-hand with artisans, tailors and seamstresses, Piani explores and updates traditional techniques, elevating each and every garment to a work of art.

As a modern, ethical fashion brand, Lino Piani promotes dignity and responsibility at every level of our global fashion industry. Driven by a sense of obligation to ignite positive change, both as a brand and as a person, Lino Piani believes that true luxury is a sustainable force.

How we dress is an expression of who we are. When you create a unique garment, your personal style is the most important element of the entire process. Whether you choose a lining that pops, a hidden ruffle or an asymmetrical cuff, every detail speaks volumes.

You give your time and energy away freely, but this is an opportunity to invest in yourself. The process of creating a bespoke or made-to-measure piece celebrates your personal style, your shape and your personality. This one moment is all about you.

A perfectly tailored suit, a made-to-measure jacket or a bespoke dress will last a lifetime, and can be altered as your shape changes over time. Its value is immeasurable because you can’t put a price tag on confidence, self-expression and individuality.

An embroidered silhouette of your profile, alongside your initials, will form an exquisite and uniquely personal inner label. Learn more about personalisation.